Started working at Linklaters Advokatbyrå in Stockholm. Fresh out of Law School, with very matching outfits and shoes I entered the big glass building, worked extremely hard and got to know some of my best friends. Worked with Banking, didn’t understand much of it but did a great work trying to. Learnt that banking wasn’t my thing, neither was dressing in boring suits.

In October 2006 I decided to leave Linklaters to continue my search for what could be my passion within the area of law. I wanted to explore intellectual property law and entertainment law so started working at Lindahl in Stockholm. Unfortunately - the times were better for IT and big outsourcing projects (than media end entertainment) so that is what I mostly got to work with there and that was NOT my thing either. Did a great job trying to learn as much as I could though about being a business lawyer. Worked very very hard and met also here some of my best friends AND my HUSBAND.

In the fall of 2008 Annika at Warner Music called me. They needed someone to fill her shoes while she was on maternity leave. I was then feeling extremely disorientated in my career as I felt nothing I did really had any meaning. So I said YES and entered the passionate, sparkling and crazy music industry. Just when Spotify did the same. And here - for the first time - I felt that it was actually fun working as a lawyer. The music industry was in a very special and crucial moment - was streaming the thing or not? And today we all know the answer to that question. I’m so grateful that I dared to jump into that 1-year thing which then turned into 5 exciting and life-changing years. at Warner Music. Parties, festivals, concerts, lots of contracts and artists signed and wonderful meetings with amazing and inspiring people and again, friends for life.

But am I really making a difference here? A question that made me once again jump into something completely new. I wanted to help the creative side in the industry as I felt they needed me more. And there - I could really be of service. But I wasn’t an entrepreneur? I wasn’t someone who would get off employment to start something completely new from scratch. No safety nets. No security. With two very small children adding to the equation. Well that is where something magical happened. I switched identity. Yes you heard me. I actually reprogrammed myself into believing I could do it. Because why not me? Why wouldn’t I succeed. I have always been a little bit FOMO - and I also think that helped me to actually do it. I didn’t want to miss the experience of having my own business. Of being free. Being my own boss, setting my own standards and being the queen over my own time. To me - time with my children is my no 1 priority and that was also something that made me take the leap. To get to be there everyday for them. So then and there my very first very own company J Law was born. I started representing artists, songwriters and producers and six months in I could actually take out my first salary!

Started working with Zara Larsson. That was the beginning of our journey together and what a journey it has been. The gratitude I feel over the opportunity to having been there by her side seeing her expand as an artist is beyond words. I also turned J Law in to an Advokatbyrå as i became a member of the Swedish Barr Association. The business was thriving (enough to keep me going at least) and I started therapy to be able to handle my not so nice performance anxiety - one of the best decisions I’ve ever made. Thank you Birgitta for guiding me. I learnt SO much during these first years of having my own business. I met all the fears - looked them in the eye and faced them - one by one. I learnt to say no and set boundaries and how to dare to get into every room and every negotiation. Always still - in very nice outfits;).

Did a yoga teacher training and found myself shapeshifting once again. I wanted to do more than just contracts. Said and done. I became a yoga teacher and added that to the services I provide in the company. Expanding my business and expanding what I believed to be possible at the time. Working and writing contracts in yoga pants became natural to me. Meditation before meetings a go-to and working on my personal growth a priority as well as an integrated part of my job. Very fun and very special.

Started my spiritual & wellness oriented sister J Flow and added that to the services I provide within my company. At the same time J Law became more of a legal & business affairs office for artists working with a few select clients from a broader and more long term perspective.

By now I had reached so many of the goals I set out in 2019. Working as business affairs for one Sweden’s greatest and most successful artists (read Zara Larsson), also representing her in the acquisition of her own master catalogue - one of my proudest moments in all of my career. Oh so many hours of work but oh so worth it! Also did numerous workshops and lectures and faced a lot of fears of being on stage. Again - in veery nice and spicy outfits though.

Opened up for taking on new clients - first time in three years. Also expanded into new areas I hadn’t danced in before - management services. Started working with a few artists helping them with their whole career, both the business side and the more creative side. And what a journey that has been. I’ve learnt so much and gained so many new insights leading me to REALLY understanding how it is to work as an artist these days, to understanding every part of the music industry from their perspective. So inspiring, educating and very creative.